Keld Jensen, USA
Author, Speaker, Strategist, Professor and Founder
Center for SMARTnership Negotiation

Why are we still negotiating like we did in the 1850’s?
Saturday, May 28 at 2:05 pm – 2:40 pm UTC

Keld Jensen is an international author, professor, speaker and advisor—an acknowledged expert in negotiation, behavioral economics, trust and communication. He has worked with leading global companies, governments and individuals as an advisor and trainer. His clients include Siemens, Thermo Fisher, Carlsberg, Vestas, Novo Nordisk, Rolls Royce, SABMiller, LEGO, and the governments of Denmark, Great Britain, Australia, Canada and Lithuania. He is also past CEO of a Scandinavian public technology company.

Born in Denmark, Mr. Jensen is also a citizen of the U.S., where he currently resides. A frequent traveler, his work typically takes him to more than 40 countries each year.

A prolific author, Keld has published 24 books to date, primarily on negotiation and communication. His works have been published in 17 languages and 37 countries, with a readership of more than 2.8 million. His latest book, Honest Negotiation, was first published by Motivational Press in the U.S., where Amazon immediately recognized it as a #1 new release. His books have won numerous awards, including the Danish newspaper Børsen’s Management Book of the Year, awarded to the book Positive Impact.

He was a frequent contributor to Forbes magazine and the newspaper Financial Times, including a series of articles on negotiation and communications. He also participates in the Financial Times Mastering Management program.

Mr. Jensen is an associate professor at the Arizona State University’s Thunderbird School of Global Management, and at Aalborg University in Denmark, BMI Institute in Lithuania, and UC Louvain/BMI in Belgium. He teaches in these schools’ International Executive MBA programs, and frequently serves as a commentator in local and national electronic and print media, with more than 200 TV appearances in recent years.

In 2016, Keld was named one of the 100 Top 100 Global Thought Leaders in Trust. The following year, he was awarded the International Association for Contract and Commercial Management (IACCM) Innovation Award. His negotiation concept, SMARTnership, was awarded 2019’s Best Negotiation Method by Denmark’s Organization of Public Procurement Officers. And, in that same year, he was a finalist for the World Commerce & Contracting Strategic Award. Most recently, he was named to Global Gurus’ 2021 Top 30 Negotiation Professionals list.